How to avoid ad fatigue
6 Ways To Beat Facebook Ads Fatigue:
- Pause ads with high-frequency
- Decrease budgets for high-frequency ad sets
- Exclude custom audiences that already engaged with your ad or brand
- Limit ad deliverability by running ads on a schedule (dayparting)
- Optimize ad delivery for daily unique reach
- Reuse existing ads with the post ID
- *Pro Tip: building ad sets for different placements is good when:
Reach people across different platforms
Even budget allocation across different platforms
Test which placement yields the best results
And it’s also good for controlling ad frequency and avoiding ad fatigue
