Headline templates:

• <desire> without <pain>

example: The world’s best stock photography – Desire

            unlimited monthly downloads at one low, fixed price. -Pain

The world’s best stock photography without unlimited monthly downloads at one low, fixed price.

• <Do something > like <world class example>

example: Learn to serve -Do something

            like

            Sam Groth - a world-class example.

• < achieve goal> even if you < common objection>

example: Learn to speak fluent Spanish. – Goal

           even if you

           Don’t currently speak a word - common objection

• < negative facts> here’s how best are still <succeeding>

example: Facebook ads costs doubled last year – negative facts

            here’s how the best are still thriving.

• <x example> of < your audience> <achieving goal>

example: 10 examples -Example

            of

            Facebook ads that are currently - Audience

            delivering a 400 % return on ads spend - goal